High Intent vs. Low Intent Keywords | Floppy Revolution
google high and low intent keywords

High Intent vs. Low Intent Keywords

High intent keywords signify a strong intent on the part of the searcher to conduct a transaction, whether it be to buy something, inquire about a service, or another type of action that has a strong possibility of leading to an eventual purchase.

There are three basic types of search query:

Informational Searches

are performed to answer a question or learn about something: 

  • signs of pregnancy
  • probate lawyers grand blanc
  • dentist reviews clarkston

Navigational Searches

are performed to locate a specific website:

  • instagram
  • security bank Login
  • oakland county website

Transactional Searches

are performed with the intent to buy something

  • get insurance quotes
  • buy pizza online
  • subscribe to wired magazine

High intent keywords are only relevant to transactional searches. If keywords can be considered “triggers” from prospective customers, keywords with commercial intent are the most promising.

On the other hand, low intent keywords are those that can be considered either navigational or informational in nature. Someone looking for information on a given topic or searching for a specific website is less likely to commit to a purchase (at that time) as a result of these types of searches.