In the rapidly evolving landscape of marketing, businesses need to focus on engaging solutions that help promote themselves and attract valuable leads. With today’s digital outlets, rising customer expectations have led businesses to develop new strategies to meet and exceed engagement. One of the strategies that has gained momentum recently is video marketing.
More than 50% of users are accessing the internet exclusively from a mobile device. People are generally not going to read lengthy posts on their small smartphone screen. So instead of writing wordy posts, many companies have turned to video to reach their audience.
Statistics show that video can convey the equivalent of around 10,000 words per every 1,000 written words. Video is a great way to communicate a great deal of information in a very short timeframe.
Benefits of Video Marketing:
- Show your product in action
- Increase engagement and comprehension of services
- Enhance SEO
- Build greater trust
- Increase reach and your searchable footprint
- Gain valuable leads