In the rapidly evolving landscape of marketing, businesses need to focus on engaging solutions that help promote themselves and attract valuable leads. With today’s digital outlets, rising customer expectations have led businesses to develop new strategies to meet and exceed engagement. One of the strategies that has gained momentum recently is video marketing.
Video is one of the most effective ways to reach your company’s audience.
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More than 50% of Internet users are accessing the Internet exclusively from a mobile device. People are generally not going to read lengthy posts on their small smartphone screen. So instead of wordy posts, many companies are turning to video to reach their audience.
Statistics have shown that video can convey the equivalent of around 10,000 words per every 1,000 written words. Video is a great way to communicate a great deal of information in a very short timeframe. The reach of video spans mobile, social and digital outlets, where your customers are spending their time.